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Developing strategies for global markets: An evolutionary perspective · Study

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ArticleDeveloping strategies for global markets: An evolutionary perspective

C. Samuel Craig1996

Article1996

Developing strategies for global markets: An evolutionary perspective

C. Samuel Craig · Susan P. Douglas

89 citations·0/0 files stored·The Columbia Journal of World Business

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International Business and FDI Business Strategies and Innovation Innovation and Knowledge Management

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References

1987Global strategy: An organizing framework 1993Total global strategy: Managing for worldwide competitive advantage 1989Evolution of Global Marketing Strategy : Scale, Scope, and Synergy 1994Global marketing strategy 1994Total Global Strategy: Managing for Worldwide Competitive Advantage

Cited by

1999Unbundling European operations: regional management and corporate flexibility in American and Japanese MNCS 2012Internationalization and Innovation: The Effects of a Strategy Mix on the Economic Performance of French SMEs 2015Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market 2004Guest editorial 2007Choice of entry modes in sequential FDI in an emerging economy 2004Globalizing internationals: business portfolio and marketing strategies in the ICT field 1996Responding to the challenges of global markets: Change, complexity, competition and conscience 2010The impact of institutional impediments and information and knowledge exchange on SMEs’ investments in international business relationships

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2004Exploring the Marketing Program Antecedents of Performance in a Global Companyarticle · 4 shared references 1996Responding to the challenges of global markets: Change, complexity, competition and consciencearticle · 4 shared references 2004A global market advantage framework: the role of global market knowledge competenciesarticle · 3 shared references 2004The framework of a global company: A conceptualization and preliminary validationarticle · 3 shared references 2007Global integration and local responsiveness in multinational subsidiaries: Some strategy, structure, and human resource contingenciesarticle · 3 shared references 2007What Drives Performance in Globally Focused Marketing Organizations? A Three-Country Studyarticle · 3 shared references

Details

Year1996

Typearticle

Published1996-03-01

VenueThe Columbia Journal of World Business

ISSN-L0022-5428

Languageen

Citations89

Files0 public / 0

ShelfInternational Business and FDI

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doi10.1016/s0022-5428(96)90008-3

openalex_workW2087044541

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