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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Yogesh V. Joshi · Study

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Yogesh V. Joshi

10 works· latest 2020· 2 institutionscluster: provisionalORCID 0000-0002-8743-2660

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Citations1,484

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Most cited in this library

New Product Diffusion with Influentials and Imitators2007 · 492 citations
Putting one-to-one marketing to work: Personalization, customization, and choice2008 · 480 citations
A Theory of Combative Advertising2008 · 114 citations
Information Visibility And Its Effect On Supply Chain Dynamics2000 · 84 citations
Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach2008 · 75 citations

Works

10 shown

When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth

Marketing Science·2020·2 authors·Open access

68citations

Turf Wars: Product Line Strategies in Competitive Markets

Marketing Science·2015·3 authors

51citations

Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors

Journal of Marketing Research·2013·3 authors

50citations

Identity Signaling with Social Capital: A Model of Symbolic Consumption

SSRN Electronic Journal·2011·3 authors·preprint·Open access

15citations

Optimal Entry Timing in Markets with Social Influence

Management Science·2009·3 authors·Open access

55citations

Research Note—How Much Should You Invest in Each Customer Relationship? A Competitive Strategic Approach

Marketing Science·2008·2 authors

75citations

Putting one-to-one marketing to work: Personalization, customization, and choice

Marketing Letters·2008·15 authors

480citations

A Theory of Combative Advertising

Marketing Science·2008·4 authors

114citations

New Product Diffusion with Influentials and Imitators

Marketing Science·2007·2 authors

492citations

Information Visibility And Its Effect On Supply Chain Dynamics

DSpace@MIT (Massachusetts Institute of Technology)·2000·1 author·thesis·Open access

84citations