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Identity Signaling with Social Capital: A Model of Symbolic Consumption · Study

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PreprintIdentity Signaling with Social Capital: A Model of Symbolic Consumption

Jonah A. Berger2011

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Preprintgreen2011

Identity Signaling with Social Capital: A Model of Symbolic Consumption

Jonah A. Berger · Benjamin Ho · Yogesh V. Joshi

15 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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References

2002The Forms of Capital 1992A Simple Model of Herd Behavior 2000Economics and Identity*2009The Theory of the Leisure Class 1956Studies of independence and conformity: I. A minority of one against a unanimous majority.1976A New Product Growth Model for Consumer Durables 2006Incentives and Prosocial Behavior 1998The Consumer Society: Myths and Structures

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Details

Year2011

Typepreprint

Published2011-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations15

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.2139/ssrn.1836457

openalex_workW1586979599

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