SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Donald E. Bruzzone · Study

Home/Author

Donald E. Bruzzone

4 works· latest 1989cluster: provisional

h-index4

i103

Citations486

Works here4

81

85

89

Most cited in this library

Causes of Irritation in Advertising1985 · 412 citations
Viewer Perceptions of Prime-Time Television Advertising1981 · 53 citations
Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative1981 · 13 citations
The Incidence of Commercial Types Broadcast in Prime Time: 1976-19861989 · 8 citations

Works

4 shown

The Incidence of Commercial Types Broadcast in Prime Time: 1976-1986

Journal of Advertising Research·1989·3 authors

8citations

Causes of Irritation in Advertising

Journal of Marketing·1985·2 authors

412citations

Viewer Perceptions of Prime-Time Television Advertising

Journal of Advertising Research·1981·2 authors

53citations

Viewers' perceptions of prime-time television advertising and characteristics of commercials perceived as informative

Marketing Science Institute eBooks·1981·2 authors·book

13citations