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Viewer Perceptions of Prime-Time Television Advertising · Study

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ArticleViewer Perceptions of Prime-Time Television Advertising

David A. Aaker1981

Article1981

Viewer Perceptions of Prime-Time Television Advertising

David A. Aaker · Donald E. Bruzzone

53 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

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References

1979A Profile of Responses to Commercials 1971A Reaction Profile For TV Commercials 1964EQ, Son of EQ, and the Reaction Profile 1970A multidimensional set of rating scales for television commercials.

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Details

Year1981

Typearticle

Published1981-10-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations53

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1981.12468150

openalex_workW4412427644

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