Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Viewer Perceptions of Prime-Time Television Advertising

4 references·11 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1979A Profile of Responses to Commercials241 cited
1971A Reaction Profile For TV Commercials180 cited
1964EQ, Son of EQ, and the Reaction Profile151 cited
1970A multidimensional set of rating scales for television commercials.78 cited

Cited by

1999Attitude toward the Site877 cited
2010Effects of brand personality on brand trust and brand affect606 cited
2021Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach324 cited
2003Effects Of Structural And Perceptual Factors On Attitudes Toward The Website235 cited
2015Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes121 cited
2023I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties120 cited
2015Consumers' emotional responses to the Christmas TV advertising of four retail brands45 cited
2008Attributes of Likeable Television Commercials in Asia37 cited
1983A Review of the Effect of Specific Advertising Elements upon Overall Communication Response18 cited
1989The Incidence of Commercial Types Broadcast in Prime Time: 1976-19868 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1989Temporal instability as a moderating factor on advertising effectiveness7 cited