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Temporal instability as a moderating factor on advertising effectiveness · Study

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ArticleTemporal instability as a moderating factor on advertising effectiveness

Jacob Hornik1989

Article1989

Temporal instability as a moderating factor on advertising effectiveness

7 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Memory Processes and Influences Advertising and Communication Studies

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References

1974An approach to environmental psychology 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1975Situational Variables and Consumer Behavior 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond 2007PERSPECTIVES IN CONSUMER BEHAVIOR 1986A Comparison of Alternative Recognition Measures of Advertising Effectiveness 1976The Effect of Memory Load on the Circadian Variation in Performance Efficiency Under a Rapidly Rotating Shift System*

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Year1989

Typearticle

Published1989-03-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0148-2963(89)90029-5

openalex_workW2088316859

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