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Temporal instability as a moderating factor on advertising effectiveness
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Temporal instability as a moderating factor on advertising effectiveness (1989)Temporal instability as a moderating fact…PERSPECTIVES IN CONSUMER BEHAVIOR (2007)PERSPECTIVES IN CONSUMER BEHA…Diurnal Variation in Consumer Response (1988)Diurnal Variation in Consumer…Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond (1986)Situational Effects of Advert…Ad Reactions over Time: Capturing Changes in the Real World (1986)Ad Reactions over Time: Captu…A Comparison of Alternative Recognition Measures of Advertising Effectiveness (1986)A Comparison of Alternative R…Today’s Top Priority Advertising Research Questions (1983)Today’s Top Priority Advertis…The Impact of Sensory Preference and Thinking Versus Feeling Appeals on Advertising Effectiveness (1983)The Impact of Sensory Prefere…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Situational Effects on the Consumption of Time (1982)Situational Effects on the Co…Proceedings of the 1982 conference of the American Academy of Advertising (1982)Proceedings of the 1982 confe…Viewer Perceptions of Prime-Time Television Advertising (1981)Viewer Perceptions of Prime-T…The Effect of Memory Load on the Circadian Variation in Performance Efficiency Under a Rapidly Rotating Shift System* (1976)The Effect of Memory Load on …Situational Variables and Consumer Behavior (1975)Situational Variables and Con…An approach to environmental psychology (1974)An approach to environmental …Time of day effects on performance in a range of tasks (1967)DIURNAL VARIATION IN LOGICAL REASONING (1975)University of California publications in psychology (1976)Personality, motivation, and performance: A theory of the relationship between individual differences and information processing. (1984)Environmental influences on psychological restoration (1996)Sleep inertia (2000)A DYNAMIC THEORY OF PERSONALITY (1936)Statistical principles in experimental design. (1962)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Dimensions of Consumer Expertise (1987)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Effects of message repetition and position on cognitive response, recall, and persuasion. (1979)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Audience Involvement in Advertising: Four Levels (1984)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Influence of Assortment Structure on Perceived Variety and Consumption Quantities (2004)The dragons of inaction: Psychological barriers that limit climate change mitigation and adaptation. (2011)The expression of the emotions in man and animals. (1872)Feeling and thinking: Preferences need no inferences. (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)The Role of Emotions in Marketing (1999)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)A Theory of the Allocation of Time (1965)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Waiting for Service: The Relationship between Delays and Evaluations of Service (1994)Understanding Service Convenience (2002)Advances in Consumer Research (2025)Handbook Of Mathematical Psychology (1963)Current issues and research in advertising (1978)A causal model of consumer involvement (1989)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Problem Solving and Communicative Action: A Situational Theory of Problem Solving (2011)A circumplex model of affect. (1980)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Core affect and the psychological construction of emotion. (2003)The Role of Involvement in Attention and Comprehension Processes (1988)Information Processing from Advertisements: Toward an Integrative Framework (1989)Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)
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References

  • 1974An approach to environmental psychology7,295 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1975Situational Variables and Consumer Behavior1,652 cited
  • 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects554 cited
  • 1986Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond356 cited
  • 2007PERSPECTIVES IN CONSUMER BEHAVIOR354 cited
  • 1986A Comparison of Alternative Recognition Measures of Advertising Effectiveness188 cited
  • 1976The Effect of Memory Load on the Circadian Variation in Performance Efficiency Under a Rapidly Rotating Shift System*154 cited
  • 1982Situational Effects on the Consumption of Time119 cited
  • 1986Ad Reactions over Time: Capturing Changes in the Real World114 cited
  • 1983The Impact of Sensory Preference and Thinking Versus Feeling Appeals on Advertising Effectiveness94 cited
  • 1981Viewer Perceptions of Prime-Time Television Advertising53 cited
  • 1988Diurnal Variation in Consumer Response33 cited
  • 1982Proceedings of the 1982 conference of the American Academy of Advertising18 cited
  • 1983Today’s Top Priority Advertising Research Questions

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