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Proceedings of the 1982 conference of the American Academy of Advertising · Study

BookProceedings of the 1982 conference of the American Academy of Advertising

Alan D. Fletcher1982

Book1982

Proceedings of the 1982 conference of the American Academy of Advertising

Alan D. Fletcher

18 citations·0/0 files stored·American Academy of Advertising eBooks

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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2019What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram 2018What’s so appealing? An examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements 2010Preparing Young Creatives for an Interactive World: How Possible is It?1997A Comparison of the Effectiveness of Perimeter and Outdoor Advertising 1989Temporal instability as a moderating factor on advertising effectiveness

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Year1982

Typebook

Published1982-01-01

VenueAmerican Academy of Advertising eBooks

Languageen

Citations18

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW640069222

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