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Proceedings of the 1982 conference of the American Academy of Advertising
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  • 2019What you Feel, Is what you like Influence of Message Appeals on Customer Engagement on Instagram410 cited
  • 2018What’s so appealing? An examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements22 cited
  • 2010Preparing Young Creatives for an Interactive World: How Possible is It?11 cited
  • 1997A Comparison of the Effectiveness of Perimeter and Outdoor Advertising11 cited
  • 1989Temporal instability as a moderating factor on advertising effectiveness7 cited

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