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Alan D. Fletcher · Study

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Alan D. Fletcher

6 works· latest 1984· 2 institutionscluster: provisional

h-index6

i104

Citations83

Works here6

69

74

77

82

84

Most cited in this library

Fundamentals of advertising research1984 · 24 citations
Proceedings of the 1982 conference of the American Academy of Advertising1982 · 18 citations
Sandman, Peter; D. Rubin, D.Sachsman. Media: An Introductory Analysis of American Mass Communications.New Jersey: Prentice-Hall Inc., 19761977 · 15 citations
Negro and white children's television program preferences1969 · 11 citations
An Intermagazine Analysis of Factors in Advertisement Readership1974 · 8 citations

Works

6 shown

Fundamentals of advertising research

·1984·2 authors·book

24citations

Numbers Grow, Problems Remain for City Magazines

Journalism Quarterly·1982·2 authors

7citations

Proceedings of the 1982 conference of the American Academy of Advertising

American Academy of Advertising eBooks·1982·1 author·book

18citations

Sandman, Peter; D. Rubin, D.Sachsman. Media: An Introductory Analysis of American Mass Communications.New Jersey: Prentice-Hall Inc., 1976

Journal of Advertising·1977·1 author·other

15citations

An Intermagazine Analysis of Factors in Advertisement Readership

Journalism Quarterly·1974·2 authors

8citations

Negro and white children's television program preferences

Journal of Broadcasting·1969·1 author

11citations