An Intermagazine Analysis of Factors in Advertisement Readership

Alan D. Fletcher · Paul R. Winn

8 citations0/0 files storedJournalism Quarterly

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Journalism and Media Studies Marketing and Advertising Strategies Media Studies and Communication

Abstract

Regression analysis of Starch data shows bleed formats and left-hand pages have higher noted scores. Number of words is inversely related to the associated score.

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1985Cost Effectiveness of Advertising

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