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The Incidence of Commercial Types Broadcast in Prime Time: 1976-1986 · Study

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ArticleThe Incidence of Commercial Types Broadcast in Prime Time: 1976-1986

Douglas M. Stayman1989

Article1989

The Incidence of Commercial Types Broadcast in Prime Time: 1976-1986

Douglas M. Stayman · David A. Aaker · Donald E. Bruzzone

8 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

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References

1987Emotion knowledge: Further exploration of a prototype approach.1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1987The Power of Feelings in Understanding Advertising Effects 1986Affective Responses Mediating Acceptance of Advertising 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects 1985Causes of Irritation in Advertising 1979A Profile of Responses to Commercials 1971A Reaction Profile For TV Commercials

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Details

Year1989

Typearticle

Published1989-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1989.12467701

openalex_workW4412108935

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