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A multidimensional set of rating scales for television commercials. · Study

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ArticleA multidimensional set of rating scales for television commercials.

Clark Leavitt1970

Article1970

A multidimensional set of rating scales for television commercials.

78 citations·0/0 files stored·Journal of Applied Psychology

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Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

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References

1957The Measurement of Meaning 1964EQ, Son of EQ, and the Reaction Profile

Cited by

2011Understanding Consumer Conversations Around Ads in a Web 2.0 World 1982The Effects of Humor on Attention in Magazine Advertising 1983Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness 2015A Sign of Things to Come: Behavioral Change through Dynamic Iconography 1992Advertising Stimulus Effects: A Review 1983Convergent and Discriminant Validity of Television Commercial Rating Scales 1991A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising 1999Advertising Content and Irritation

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Details

Year1970

Typearticle

Published1970-10-01

VenueJournal of Applied Psychology

ISSN-L0021-9010

Languageen

Citations78

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1037/h0029923

openalex_workW2053086525

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