Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A multidimensional set of rating scales for television commercials.

2 references·16 citing·46 second hop

FromToDepth

this work references cited by second hop

References

1957The Measurement of Meaning9,430 cited
1964EQ, Son of EQ, and the Reaction Profile151 cited

Cited by

2011Understanding Consumer Conversations Around Ads in a Web 2.0 World353 cited
1982The Effects of Humor on Attention in Magazine Advertising168 cited
1983Attitude-Toward-the-AD: Links to Humor and to Advertising Effectiveness114 cited
2015A Sign of Things to Come: Behavioral Change through Dynamic Iconography97 cited
1992Advertising Stimulus Effects: A Review74 cited
1983Convergent and Discriminant Validity of Television Commercial Rating Scales62 cited
1991A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising61 cited
1999Advertising Content and Irritation59 cited
2004The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising54 cited
1981Viewer Perceptions of Prime-Time Television Advertising53 cited
1993Humor in American, British, and German ads49 cited
1996Chinese Viewers' Perception of Informative and Emotional Advertising41 cited
2005Measuring affective reactions to print apparel advertisements: a scale development

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

40 cited

2008Attributes of Likeable Television Commercials in Asia37 cited

2000Advertising effectiveness measurement : intermediate constructs and measures37 cited

1984Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts34 cited