SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Humor in American, British, and German ads · Study

ArticleShelves

ArticleHumor in American, British, and German ads

Lynette S. McCullough1993

Article1993

Humor in American, British, and German ads

Lynette S. McCullough

49 citations·0/0 files stored·Industrial Marketing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Humor Studies and Applications Marketing and Advertising Strategies Advertising and Communication Studies

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 49 citations exist upstream.

References

1969The Handbook of Social Psychology 1973The Hidden Dimension 1959The Silent Language 1983THE GLOBALIZATION OF MARKETS 1977Content Analysis in Consumer Research 1981Attitude toward the AD as a Mediator of Consumer Brand Choice 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach 1984The Dance of Life: The Other Dimension of Time

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1998The advertising of services: what is an appropriate role for humor?article · 8 shared references 2004The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertisingarticle · 8 shared references 1991A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertisingarticle · 7 shared references 2014Humorous advertising that travels: A review and call for researcharticle · 7 shared references 2009The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomyarticle · 7 shared references 1992Creative Strategies in American and Japanese TV Commercials: A Comparisonarticle · 7 shared references

Details

Year1993

Typearticle

Published1993-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations49

Files0 public / 0

ShelfHumor Studies and Applications

Identifiers

doi10.1016/0019-8501(93)90016-z

openalex_workW2010620220

Links

Imported from OpenAlex (CC0) — nothing here is generated.