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Humor in American, British, and German ads
16 references·0 citing·42 second hop
Humor in American, British, and German ads (1993)Humor in American, British, and German adsReflections of Culture: An Analysis of Japanese and American Advertising Appeals (1987)Reflections of Culture: An An…Hidden Differences: Doing Business with the Japanese (1987)Hidden Differences: Doing Bus…Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…How Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…The Dance of Life: The Other Dimension of Time (1984)The Dance of Life: The Other …The Dance of Life: The Other Dimension of Time (1984)The Dance of Life: The Other …THE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSOn the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience (1983)On the Meaning of Leisure: An…Cognitive Processes in Humor Appreciation (1983)Cognitive Processes in Humor …The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The Hidden Dimension (1973)The Hidden DimensionThe Handbook of Social Psychology (1969)The Handbook of Social Psycho…The Silent Language (1959)The Silent LanguageReliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Attitude toward the Site (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)The Impact of Television Advertising: Learning Without Involvement (1965)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Association learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. (2001)The expression of the emotions in man and animals. (1872)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Sequence Analysis: New Methods for Old Ideas (1995)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)A Model for Predictive Measurements of Advertising Effectiveness (1961)Innovative Behavior and Communication (1972)Consumer Decision Making-Fact or Fiction? (1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Customer engagement: the construct, antecedents, and consequences (2016)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)The Cultural Anthropology of Time: A Critical Essay (1992)The mobile connection: the cell phone's impact on society (2004)Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance (2007)Ritual and Religion in the Making of Humanity (1999)Review : A Review of Culture in Information Systems Research: Toward a Theory of Information Technology Culture Conflict1 (2006)Self-monitoring of expressive behavior. (1974)IEMOCAP: interactive emotional dyadic motion capture database (2008)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)
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References

  • 1969The Handbook of Social Psychology12,518 cited
  • 1973The Hidden Dimension4,860 cited
  • 1959The Silent Language3,464 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1984The Dance of Life: The Other Dimension of Time794 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited
  • 1987Hidden Differences: Doing Business with the Japanese508 cited
  • 1984The Dance of Life: The Other Dimension of Time397 cited
  • 1987Reflections of Culture: An Analysis of Japanese and American Advertising Appeals380 cited
  • 1983Cognitive Processes in Humor Appreciation379 cited
  • 1986How Advertising Works : A Planning Model Revisited361 cited
  • 1983On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience

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