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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Ashlee Morgan · Study

Home/Author

Ashlee Morgan

6 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-6351-1313

h-index6

i106

Citations242

Works here6

14

19

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21

Most cited in this library

Examining the relationship between sport spectator motivation, involvement, and loyalty: a structural model in the context of Australian Rules football2020 · 50 citations
Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis2021 · 47 citations
Sport event sponsorship management from the sponsee’s perspective2020 · 42 citations
An examination of women’s sport sponsorship: a case study of female Australian Rules football2019 · 39 citations
Sport sponsorship alliances: relationship management for shared value2014 · 37 citations

Works

6 shown

Twitter content analysis of the Australian bushfires disaster 2019-2020: futures implications

Journal of Tourism Futures·2021·4 authors·Open access

27citations

Social media users’ crisis response: A lexical exploration of social media content in an international sport crisis

Public Relations Review·2021·2 authors·Open access

47citations

Sport event sponsorship management from the sponsee’s perspective

Sport Management Review·2020·3 authors·Open access

42citations

Examining the relationship between sport spectator motivation, involvement, and loyalty: a structural model in the context of Australian Rules football

Sport in Society·2020·3 authors·Open access

50citations

An examination of women’s sport sponsorship: a case study of female Australian Rules football

Journal of Marketing Management·2019·1 author·Open access

39citations

Sport sponsorship alliances: relationship management for shared value

Sport Business and Management An International Journal·2014·4 authors·Open access

37citations