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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Leonard M. Lodish · Study

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Leonard M. Lodish

31 works· latest 2010· 1 institutionscluster: provisional

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i1031

Citations3,673

Works here31

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Most cited in this library

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments1995 · 452 citations
Resource Allocation Behavior in Conventional Channels1987 · 434 citations
Consumer Shopping and Spending across Retail Formats2004 · 371 citations
A Media Planning Calculus1969 · 257 citations
Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments1992 · 249 citations

Works

31 shown

Sales force modeling: State of the field and research agenda

Marketing Letters·2010·11 authors

77citations

An Update of Real-World TV Advertising Tests

Journal of Advertising Research·2009·4 authors

18citations

If brands are built over years, why are they managed over quarters?

PubMed·2007·2 authors

78citations

An Analysis of Real World TV Advertising Tests: A 15-Year Update

Journal of Advertising Research·2007·3 authors

87citations

Consumer Shopping and Spending across Retail Formats

The Journal of Business·2004·3 authors·Open access

371citations

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course

·2001·3 authors·book

42citations

Store Brands and Category Management

·1998

·2 authors

43citations

The relationship between the marketing mix and share of category requirements

Marketing Letters·1996·4 authors·Open access

60citations

Modeling Consumers' Choices of Multiple Items

Journal of Marketing Research·1995·2 authors

83citations

A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Marketing Science·1995·5 authors

148citations

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Journal of Marketing Research·1995·6 authors·review

452citations

How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments

Journal of Marketing Research·1995·6 authors·review

155citations

An Implemented System for Improving Promotion Productivity Using Store Scanner Data

Marketing Science·1993·2 authors

131citations

Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments

Journal of Consumer Research·1992·4 authors

249citations

INFER: An expert system for automatic analysis of scanner data

International Journal of Research in Marketing·1991·3 authors

19citations

A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products

Journal of Marketing·1990·2 authors

143citations

Getting the most out of advertising and promotion.

PubMed·1990·1 author

172citations

Sales Force Sizing and Deployment Using a Decision Calculus Model at Syntex Laboratories

INFORMS Journal on Applied Analytics·1988·2 authors

107citations

Promoter: An Automated Promotion Evaluation System

Marketing Science·1987·2 authors

131citations

Resource Allocation Behavior in Conventional Channels

Journal of Marketing Research·1987·3 authors

434citations

Advertising and promotion challenge : vaguely right or precisely wrong?

Oxford University Press eBooks·1986·1 author·book

14citations

A Marketing Decision Support System for Retailers

Marketing Science·1982·1 author

20citations

Commentary on “Judgment Based Marketing Decision Models”

Journal of Marketing·1981·2 authors·editorial

43citations

A Model and Measurement Methodology for Predicting Individual Consumer Choice

Journal of Marketing Research·1981·2 authors

96citations

Commentary on "Judgment Based Marketing Decision Models"

Journal of Marketing·1981·2 authors·editorial

25citations

Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing

Journal of Marketing Research·1980·1 author

26citations

A User-Oriented Model for Sales Force Size, Product, and Market Allocation Decisions

Journal of Marketing·1980·1 author

51citations

Evaluation of the Effectiveness of a Model Based Salesman's Planning System by Field Experimentation

INFORMS Journal on Applied Analytics·1977·2 authors

95citations

Empirical Studies on Individual Response to Exposure Patterns

Journal of Marketing Research·1971·1 author

26citations

Considering Competition in Media Planning

Management Science·1971·1 author

20citations

A Media Planning Calculus

Operations Research·1969·2 authors

257citations