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Commentary on "Judgment Based Marketing Decision Models" · Study

WorkCommentary on "Judgment Based Marketing Decision Models"

John D. C. Little1981

Work1981

Commentary on "Judgment Based Marketing Decision Models"

John D. C. Little · Leonard M. Lodish

25 citations·0/0 files stored·Journal of Marketing

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Forecasting Techniques and Applications

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2004Comments on “Models and Managers: The Concept of a Decision Calculus”2000Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models 1991Issues in the development and use of expert systems for marketing decisions 1993Chapter 15 Marketing-mix models

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Year1981

Typeeditorial

Published1981-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations25

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.2307/1251467

openalex_workW4250080975

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