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Commentary on "Judgment Based Marketing Decision Models"
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Commentary on "Judgment Based Marketing Decision Models" (1981)Commentary on "Judgment Based Marketing D…Comments on “Models and Managers: The Concept of a Decision Calculus” (2004)Comments on “Models and Manag…Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models (2000)Impact of types of functional…Chapter 15 Marketing-mix models (1993)Chapter 15 Marketing-mix mode…Issues in the development and use of expert systems for marketing decisions (1991)Issues in the development and…Judgment under uncertainty: Heuristics and biases (1982)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Judgment Under Uncertainty: Heuristics and Biases. (1984)Knowledge assisted dynamic pricing for large-scale retailers (2000)Models and Managers: The Concept of a Decision Calculus (1970)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Models and Managers: The Concept of a Decision Calculus (2004)Framework for the analysis of executive information systems based on the perceived usefulness and the perceived ease of use (2009)The Destructive Effect of Complex Analytics on Innovativeness (2017)Bridging the data divide between practitioners and academics (2019)Optimal Advertising and Optimal Quality (1976)A Taxonomy and Research Overview of Perishable-Asset Revenue Management: Yield Management, Overbooking, and Pricing (1992)Information Rules: A Strategic Guide to the Network Economy (2000)Models for marketing decisions: Postscriptum (2000)Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model (2005)Trends in optimization models of sales force management (2015)Stability in Competition (1929)A New Product Growth for Model Consumer Durables (1969)Stability in Competition (1990)Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis (2022)
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  • 2004Comments on “Models and Managers: The Concept of a Decision Calculus”45 cited
  • 2000Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models26 cited
  • 1991Issues in the development and use of expert systems for marketing decisions20 cited
  • 1993Chapter 15 Marketing-mix models17 cited

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