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Commentary on "Judgment Based Marketing Decision Models"
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Commentary on "Judgment Based Marketing Decision Models" (1981)Commentary on "Judgment Based Marketing D…Comments on “Models and Managers: The Concept of a Decision Calculus” (2004)Comments on “Models and Manag…Salespeople's management of customer information: Impact on optimal territory and sales force sizes (2002)Salespeople's management of c…Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models (2000)Impact of types of functional…CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce (1996)CAPPLAN: a decision‐support s…Chapter 15 Marketing-mix models (1993)Chapter 15 Marketing-mix mode…Issues in the development and use of expert systems for marketing decisions (1991)Issues in the development and…Sales force deployment models (1990)Sales force deployment modelsExpert systems for management: Research and applications (1984)Expert systems for management…Models and Managers: The Concept of a Decision Calculus (1970)Marketing Management: Analysis, Planning and Control (1973)Models and Managers: The Concept of a Decision Calculus (2004)Judgment under uncertainty: Heuristics and biases (1982)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Judgment Under Uncertainty: Heuristics and Biases. (1984)Knowledge assisted dynamic pricing for large-scale retailers (2000)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Framework for the analysis of executive information systems based on the perceived usefulness and the perceived ease of use (2009)The Destructive Effect of Complex Analytics on Innovativeness (2017)Bridging the data divide between practitioners and academics (2019)Optimal Advertising and Optimal Quality (1976)A Taxonomy and Research Overview of Perishable-Asset Revenue Management: Yield Management, Overbooking, and Pricing (1992)Information Rules: A Strategic Guide to the Network Economy (2000)Corporate Identity Modelling: A Review and Presentation of a New Multi-dimensional Model (2005)The value of simple models in new product forecasting and customer‐base analysis (2005)Assessing the six‐station corporate identity model: a polymorphic model (2012)Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (1986)Developing Buyer-Seller Relationships (1987)The Nature of Managerial Work (1974)Telling more than we can know: Verbal reports on mental processes. (1977)Computing Machinery and Intelligence (1950) (2004)Decision Support Systems for Marketing Managers (1979)An Experimental Study of the Impact of Judgment-Based Marketing Models (1982)Market Response Models: Econometric and Time Series Analysis (1989)Stability in Competition (1929)A New Product Growth for Model Consumer Durables (1969)Stability in Competition (1990)On the superiority of pulsing under a concave advertising market potential function (2008)Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis (2022)
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  • 2004Comments on “Models and Managers: The Concept of a Decision Calculus”45 cited
  • 2000Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models26 cited
  • 1990Sales force deployment models21 cited
  • 1991Issues in the development and use of expert systems for marketing decisions20 cited
  • 1993Chapter 15 Marketing-mix models17 cited
  • 1996CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce15 cited
  • 1984Expert systems for management: Research and applications14 cited
  • 2002Salespeople's management of customer information: Impact on optimal territory and sales force sizes13 cited

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