Michael E. Treacy

Most cited in this library

• Customer intimacy and other value disciplines1993 · 978 citations
• The Discipline of Market Leaders1995 · 740 citations
• Information Technology and Corporate Strategy: A Research Perspective1986 · 650 citations
• The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market1995 · 499 citations
• Utilization as a dependent variable in MIS research1988 · 229 citations