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Philip C. Burger · Study

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Philip C. Burger

8 works· latest 1995· 2 institutionscluster: provisional

h-index8

i107

Citations569

Works here8

67

71

72

76

79

89

95

Most cited in this library

Assessment of Managers: An International Comparison1979 · 157 citations
Can Private Brand Buyers Be Identified?1972 · 112 citations
Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases1971 · 102 citations
Marketing Research: Fundamentals and Dynamics1976 · 85 citations
Post-purchase strategy: A key to successful industrial marketing and customer satisfaction1995 · 47 citations

Works

8 shown

Post-purchase strategy: A key to successful industrial marketing and customer satisfaction

Industrial Marketing Management·1995·2 authors

47citations

A Report on the Development of a Research Agenda for the Product Development and Management Association

Journal of Product Innovation Management·1989·1 author

14citations

Assessment of Managers: An International Comparison

·1979·2 authors·book

157citations

Cases in Marketing Research

Journal of Marketing·1976·5 authors

8citations

Marketing Research: Fundamentals and Dynamics

Journal of Marketing·1976·3 authors·other

85citations

Can Private Brand Buyers Be Identified?

Journal of Marketing Research·1972·2 authors

112citations

Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases

Management Science·1971·4 authors

102citations

Can New Product Buyers Be Identified?

Journal of Marketing Research·1967·3 authors

44citations