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Post-purchase strategy: A key to successful industrial marketing and customer satisfaction · Study

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ArticlePost-purchase strategy: A key to successful industrial marketing and customer satisfaction

Philip C. Burger1995

Article1995

Post-purchase strategy: A key to successful industrial marketing and customer satisfaction

Philip C. Burger · Cynthia W. Cann

47 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Service and Product Innovation

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References

1994The Commitment-Trust Theory of Relationship Marketing 1991The processes of technological innovation 1994Transformational Leadership And Organizational Culture 1990processes of technological innovation 2020Innovations and organizations 1988Juran on planning for quality 1972A General Model for Understanding Organizational Buying Behavior 2020Innovations of and in Organizations

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2001Product services: from a service supporting the product to a service supporting the client 2014Service innovation in product-centric firms: a multidimensional business model perspective 2010Information search in complex industrial buying: Empirical evidence from Brazil 2001How buyers frame problems: Revisited 2015How to benefit from open innovation? An empirical investigation of open innovation, external partnerships and firm capabilities in the automotive industry 2010PROCUREMENT PROCEDURES FOR SUPPLIER INTEGRATION AND OPEN INNOVATION IN MATURE INDUSTRIES

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Details

Year1995

Typearticle

Published1995-03-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations47

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0019-8501(94)00036-v

openalex_workW1969378667

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2015Service Driven Business Model Innovation : Organizing the Shift from a Product-based to a Service-centric Business Model

2014Organizational empowerment and service strategy in manufacturing