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Marketing Research: Fundamentals and Dynamics · Study

WorkMarketing Research: Fundamentals and Dynamics

Gilbert D. Harrell1976

Work1976

Marketing Research: Fundamentals and Dynamics

Gilbert D. Harrell · Gerald Zaltman · Philip C. Burger

85 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Behavior and Market Dynamics Business and Management Studies

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Year1976

Typeother

Published1976-01-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations85

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250695

openalex_workW2014954902

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