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Marketing Research: Fundamentals and Dynamics
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  • 1978Ethical Guidelines for Business and Social Marketing22 cited
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  • 1997Marketing public relations: conceptual legitimacy or window dressing?20 cited
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  • 2022Attitudes Toward Entrepreneurship Education, Post-pandemic Entrepreneurial Environment, and Entrepreneurial Self-Efficacy Among University Students12 cited
  • 1982Comparing Texts and Faculty/Practitioner Priorities for MBA Marketing Research Course Content9 cited
  • 2012How Industrial Clusters and Regional Innovation Systems Impact the Knowledge Innovation Within the Taiwanese Science-Based Parks Firms?4 cited

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  • 2011Bachelor Thesis for Obtaining the Degree Bachelor of Business Administration Tourism and Hospitality Management0 cited