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Hyunjoo Im · Study
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Author
Hyunjoo Im
20 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-7932-0087
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Citations
1,218
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Most cited in this library
Role of web site design quality in satisfaction and word of mouth generation
2012 · 197 citations
“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands
2018 · 134 citations
Teaching Creative Thinking Skills
2015 · 113 citations
The impact of perceived similarity to other customers on shopping mall satisfaction
2015 · 98 citations
Feasibility and user experience of virtual reality fashion stores
2018 · 96 citations
Works
20 shown
Can augmented reality impact your self‐perceptions? The malleability of the self and brand relationships in augmented reality try‐on services
Journal of Consumer Behaviour
·
2023
·
2 authors
·
Open access
26
citations
Why consumers support local: moral foundations theory and identity perspective
Journal of Consumer Marketing
·
2022
·
3 authors
11
citations
The strengths of fashion film series: The effects on character empathy and brand anthropomorphism
Journal of Global Fashion Marketing
·
2022
·
3 authors
11
citations
Beyond visual clutter: the interplay among products, advertisements, and the overall webpage
Journal of Research in Interactive Marketing
·
2021
·
3 authors
22
citations
The Role of an Interactive Visual Learning Tool and Its Personalizability in Online Learning: Flow Experience
Online Learning
·
2020
·
2 authors
·
Open access
55
citations
Feasibility and user experience of virtual reality fashion stores
Fashion and Textiles
·
2018
·
3 authors
·
Open access
96
citations
“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands
Journal of Business Research
·
2018
·
3 authors
134
citations
Going up or down? Effects of power deprivation on luxury consumption
Journal of Retailing and Consumer Services
·
2017
·
2 authors
29
citations
Is this mobile coupon worth my private information?
Journal of Research in Interactive Marketing
·
2015
·
2 authors
40
citations
The impact of perceived similarity to other customers on shopping mall satisfaction
Journal of Retailing and Consumer Services
·
2015
·
3 authors
98
citations
Teaching Creative Thinking Skills
Clothing and Textiles Research Journal
·
2015
·
3 authors
113
citations
Determinants of mobile coupon service adoption: assessment of gender difference
International Journal of Retail & Distribution Management
·
2014
·
2 authors
76
citations
Fashion and social responsibility
Fashion Style & Popular Culture
·
2014
·
2 authors
1
citations
Enablers and inhibitors of permission-based marketing: A case of mobile coupons
Journal of Retailing and Consumer Services
·
2013
·
2 authors
63
citations
Who are the users of mobile coupons? A profile of US consumers
Journal of Research in Interactive Marketing
·
2012
·
2 authors
29
citations
Identifying the Role of Self-Congruence on Shopping Behavior in the Context of U.S. Shopping Malls
Clothing and Textiles Research Journal
·
2012
·
2 authors
38
citations
Role of web site design quality in satisfaction and word of mouth generation
Journal of service management
·
2012
·
2 authors
197
citations
The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Journal of Fashion Marketing and Management
·
2011
·
2 authors
64
citations
The perceptual fluency effect on pleasurable online shopping experience
Journal of Research in Interactive Marketing
·
2010
·
3 authors
89
citations
An exploration of the cognitive-affective model of satisfaction in a shopping context: A test of competing models
Service Industries Journal
·
2010
·
2 authors
26
citations