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ArticleEnablers and inhibitors of permission-based marketing: A case of mobile coupons

Hyunjoo Im2013

Article2013

Enablers and inhibitors of permission-based marketing: A case of mobile coupons

Hyunjoo Im · Young Ha

63 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Technology Adoption and User Behaviour Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1988On the Evaluation of Structural Equation Models 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

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2019Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology 2015Online pricing with bundling and coupon discounts 2020Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model 2015An analysis of the barriers to the proliferation of M-commerce in Qatar 2015Is this mobile coupon worth my private information?

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Year2013

Typearticle

Published2013-06-14

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations63

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.jretconser.2013.05.002

openalex_workW2002407974

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2015Benefits and risks associated with time choice of innovating in retail settings

2019Mobile payment services as a facilitator of value co-creation: A conceptual framework

2020Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions