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Daniel J. O’Keefe · Study

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Daniel J. O’Keefe

38 works· latest 2021· 4 institutionscluster: provisionalORCID 0000-0003-1594-8892

h-index29

i1037

Citations7,439

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Most cited in this library

Persuasion theory and research1990 · 1,559 citations
Narrative communication in cancer prevention and control: A framework to guide research and application2007 · 928 citations
The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review2007 · 744 citations
Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research2003 · 613 citations
The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review2009 · 406 citations

Works

38 shown

Persuasive Message Pretesting Using Non-Behavioral Outcomes: Differences in Attitudinal and Intention Effects as Diagnostic of Differences in Behavioral Effects

Journal of Communication·2021·1 author·Open access

29citations

Message Design Choices Don't Make Much Difference to Persuasiveness and Can't Be Counted On—Not Even When Moderating Conditions Are Specified

Frontiers in Psychology·2021·2 authors·review·Open access

59citations

Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

Communication Methods and Measures·2019·1 author·Open access

27citations

Misunderstandings of Effect Sizes in Message Effects Research

Communication Methods and Measures·2017·1 author·Open access

23citations

Message Generalizations That Support Evidence-Based Persuasive Message Design: Specifying the Evidentiary Requirements

Health Communication·2014·1 author

99citations

Elaboration Likelihood Model

The International Encyclopedia of Communication·2013·1 author·other

147citations

Gain-Framed Messages Do Not Motivate Sun Protection: A Meta-Analytic Review of Randomized Trials Comparing Gain-Framed and Loss-Framed Appeals for Promoting Skin Cancer Prevention

International Journal of Environmental Research and Public Health·2012·2 authors·review·Open access

66citations

The Relative Persuasiveness of Gain- and Loss-Framed Messages for Promoting Vaccination: A Meta-Analytic Review

Health Communication·2012·2 authors

197citations

From psychological theory to message design: Lessons from the story of gain-framed and loss-framed persuasive appeals

·2012·1 author

6citations

Conviction, Persuasion, and Argumentation: Untangling the Ends and Means of Influence

Argumentation·2011·1 author

53citations

The relative effectiveness of gain-framed and loss-framed persuasive appeals concerning obesity-related behaviors: Meta-analytic evidence and implications

·2011·2 authors

21citations

Generalizing about the persuasive effects of message variations: The case of gain-framed and loss-framed appeals

·2011·1 author

10citations

The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review

Journal of Communication·2009·2 authors

406citations

Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking

Annals of the International Communication Association·2009·2 authors·Open access

101citations

Do Loss-Framed Persuasive Messages Engender Greater Message Processing Than Do Gain-Framed Messages? A Meta-Analytic Review

Communication Studies·2008·2 authors

204citations

Brief Report: Post Hoc Power, Observed Power, A Priori Power, Retrospective Power, Prospective Power, Achieved Power: Sorting Out Appropriate Uses of Statistical Power Analyses

Communication Methods and Measures·2007·1 author

245citations

The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review

Journal of Health Communication·2007·2 authors

744citations

Potential Conflicts between Normatively-Responsible Advocacy and Successful Social Influence: Evidence from Persuasion Effects Research

Argumentation·2007·1 author

29citations

Narrative communication in cancer prevention and control: A framework to guide research and application

Annals of Behavioral Medicine·2007·12 authors

928citations

The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages

Annals of the International Communication Association·2006·2 authors

253citations

Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research

Communication Theory·2003·1 author

613citations

Searching for a Defensible Application of Alpha-Adjustment Tools

Human Communication Research·2003·1 author

16citations

Persuasion : theory & research

Sage eBooks·2002·1 author·book

156citations

Guilt as a Mechanism of Persuasion

Sage eBooks·2002·1 author·chapter

156citations

Guilt and Social Influence

Annals of the International Communication Association·2000·1 author

105citations

How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages

Annals of the International Communication Association·1999·1 author

218citations

Standpoint Explicitness and Persuasive Effect: A Meta-Analytic Review of the Effects of Varying Conclusion Articulation in Persuasive Messages

Argumentation and Advocacy·1997·1 author

83citations

Persuasion theory and research

·1990·1 author

1,559citations

Messages as replications: Toward a message‐centered design strategy

Communication Monographs·1989·4 authors

73citations

The Search for Reliable Generalizations About Messages A Comparison of Research Strategies

Human Communication Research·1988·3 authors

62citations

Separability of Attitudinal and Normative Influences on Behavioral Intentions in the Fishbein-Ajzen Model

The Journal of Social Psychology·1984·2 authors

73citations

Role category questionnaire measures of cognitive complexity: Reliability and comparability of alternative forms

Central States Speech Journal·1982·3 authors

40citations

The concepts of argument and arguing

·1982·1 author

73citations

COGNITIVE COMPLEXITY MEASURES AND THE RELATIONSHIP OF COGNITIVE COMPLEXITY TO COMMUNICATION

Human Communication Research·1981·2 authors

193citations

Interaction analysis and the analysis of interactional organization

·1980·1 author

30citations

The Relationship of Attitudes and Behavior: A Constructivist Analysis

Elsevier eBooks·1980·1 author·chapter

28citations

Two Concepts of Argument

Argumentation and Advocacy·1977·1 author

251citations

Logical empiricism and the study of human communication

Speech Monographs·1975·1 author

63citations