Persuasion : theory & research

Daniel J. O’Keefe

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Psychology of Social Influence Social and Intergroup Psychology Behavioral Health and Interventions

Abstract

Preface 1. Persuasion, Attitudes, and Actions 2. Functional Approaches to Attitude 3. Belief-Based Models of Attitude 4. Cognitive Dissonance Theory 5. Theories of Behavioral Intention 6. Elaboration Likelihood Model 7. The Study of Persuasive Effects 8. Source Factors 9. Message Factors 10. Receiver and Context Factors References Author Index Subject Index About the Author

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