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Bridget K. Behe · Study
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Author
Bridget K. Behe
37 works
· latest 2023
· 9 institutions
cluster: provisional
ORCID 0000-0002-7895-6235
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34
Citations
1,808
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Most cited in this library
Influences of packaging attributes on consumer purchase decisions for fresh produce
2012 · 200 citations
The effect of involvement on visual attention and product choice
2015 · 157 citations
Seeking attention: an eye tracking study of in-store merchandise displays
2015 · 136 citations
Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers
2001 · 121 citations
Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment
2018 · 108 citations
Works
37 shown
Visual cues during shoppers’ journeys: An exploratory paper
Journal of Retailing and Consumer Services
·
2023
·
3 authors
27
citations
Gardening Motivations of U.S. Plant Purchasers During the COVID-19 Pandemic1
Journal of Environmental Horticulture
·
2022
·
3 authors
·
Open access
24
citations
What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment
Agribusiness
·
2022
·
4 authors
3
citations
Exploring Consumers’ Preferred Purchase Location for Fresh Fruits
HortTechnology
·
2021
·
5 authors
·
Open access
14
citations
Seeing through the forest: The gaze path to purchase
PLoS ONE
·
2020
·
5 authors
·
Open access
17
citations
Simple or complex? Consumer response to display signs
Interdisciplinary Journal of Signage and Wayfinding
·
2020
·
3 authors
·
Open access
16
citations
Inside-outside: Using eye-tracking to investigate search-choice processes in the retail environment
Journal of Retailing and Consumer Services
·
2018
·
4 authors
108
citations
Visual attention, buying impulsiveness, and consumer behavior
Marketing Letters
·
2018
·
7 authors
76
citations
An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions
Journal of Product & Brand Management
·
2018
·
5 authors
59
citations
E-Commerce Adoption in the Amazon Era: Evidence from the Green Industry
RePEc: Research Papers in Economics
·
2018
·
3 authors
·
preprint
·
Open access
0
citations
Comparative Consumer Perspectives on Eco-friendly and Insect Management Practices on Floriculture Crops
HortTechnology
·
2016
·
3 authors
·
Open access
28
citations
Age Cohort Influences Brand Recognition, Awareness, and Likelihood to Buy Vegetable and Herb Transplants
HortScience
·
2016
·
3 authors
·
Open access
17
citations
Seeking attention: an eye tracking study of in-store merchandise displays
International Journal of Retail & Distribution Management
·
2015
·
4 authors
·
Open access
136
citations
Consumer Perceptions of Eco-friendly and Sustainable Terms
Agricultural and Resource Economics Review
·
2015
·
5 authors
·
Open access
47
citations
The effect of involvement on visual attention and product choice
Journal of Retailing and Consumer Services
·
2015
·
4 authors
157
citations
Incorporating Eye Tracking Technology and Conjoint Analysis to Better Understand the Green Industry Consumer
HortScience
·
2014
·
7 authors
·
Open access
63
citations
Display signs and involvement: the visual path to purchase intention
The International Review of Retail Distribution and Consumer Research
·
2013
·
5 authors
·
Open access
46
citations
Smartphone Use and Online Search and Purchase Behavior of North Americans: Gardening and Non-gardening Information and Products
HortScience
·
2013
·
6 authors
·
Open access
15
citations
Conducting field research in retail stores: A meandering path to a successful research project
The International Review of Retail Distribution and Consumer Research
·
2013
·
4 authors
·
Open access
15
citations
Measuring the Effects of Firm Promotion Expenditures on Green Industry Sales
Journal of Environmental Horticulture
·
2012
·
6 authors
·
Open access
14
citations
Influences of packaging attributes on consumer purchase decisions for fresh produce
Appetite
·
2012
·
5 authors
200
citations
Generations X and Y Attitudes toward Fresh Flowers as Gifts: Implications for the Floral Industry
HortScience
·
2011
·
4 authors
·
Open access
31
citations
Are Consumers Willing to Pay More for Biodegradable Containers Than for Plastic Ones? Evidence from Hypothetical Conjoint Analysis and Nonhypothetical Experimental Auctions
Journal of Agricultural and Applied Economics
·
2010
·
6 authors
91
citations
Gardening Consumer Segments Vary in Ecopractices
HortScience
·
2010
·
6 authors
·
Open access
32
citations
The Appeal of Biodegradable Packaging to Floral Consumers
HortScience
·
2010
·
6 authors
·
Open access
100
citations
Nursery Worker Turnover and Language Proficiency
HortScience
·
2010
·
12 authors
·
Open access
12
citations
Regional Marketing Practices in U.S. Nursery Production
HortScience
·
2008
·
5 authors
·
Open access
22
citations
Regional Analysis of Production Practices and Technology Use in the U.S. Nursery Industry
HortScience
·
2008
·
4 authors
·
Open access
25
citations
Estimating U.S. Consumers' Choice of Floral Retail Outlets
HortScience
·
2008
·
2 authors
·
Open access
51
citations
(153) Delighted Consumers Buy Again
HortScience
·
2005
·
5 authors
·
Open access
71
citations
CAN EXPERIENCING REGRET AFFECT FUTURE CONSUMER CONSUMPTION OF HORTICULTURAL PRODUCTS?
Acta Horticulturae
·
2004
·
4 authors
·
other
1
citations
Consumer Purchase and Use of Edible Flowers: Results of Three Studies
HortTechnology
·
2002
·
4 authors
·
Open access
16
citations
Consumer Preferences for Color, Price, and Vitamin C Content of Bell Peppers
HortScience
·
2001
·
5 authors
·
Open access
121
citations
Consumer Preferences for Geranium Flower Color, Leaf Variegation, and Price
HortScience
·
1999
·
5 authors
·
Open access
98
citations
Analysis of Consumer Purchases of Floral Products in Supermarkets
HortScience
·
1992
·
3 authors
·
Open access
25
citations
Market Segmentation of Supermarket Floral Customers
HortScience
·
1992
·
3 authors
·
Open access
14
citations
Type of Floral Product Purchased and Demographic Characteristics and Floral Knowledge of Consumers
HortScience
·
1991
·
2 authors
·
Open access
16
citations