Consumer Perceptions of Eco-friendly and Sustainable Terms

Benjamin L. Campbell · Hayk Khachatryan · Bridget K. Behe · Jennifer H. Dennis · Charles R. Hall

47 citations0/0 files storedAgricultural and Resource Economics Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Environmental Sustainability in Business Organic Food and Agriculture Consumer Attitudes and Food Labeling

Abstract

Common marketing strategies include emphasizing products’ “green” or environmentally friendly attributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,” “environmentally friendly,” and “sustainable” to investigate consumer preferences, relatively little is known about how consumer perceptions as a pre-decision mechanism impact their preferences and choice behaviors. Using data collected through an online survey of U.S. and Canadian consumers, we investigate systematic differences in individuals’ perceptions of the terms “eco-friendly” and “sustainable.” Marketing implications for the food and green (i.e., greenhouse/nursery producers, suppliers, and retailers) industries are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 47 citations exist upstream.

References

2009Empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers’ eco-friendly decision-making process 2002Willingness to Pay for Environmental Practices: Implications for Eco-Labeling 1997Respondent Experience and Contingent Valuation of Environmental Goods 2001Eco-labeling of electricity—strategies and tradeoffs in the definition of environmental standards 2010The Appeal of Biodegradable Packaging to Floral Consumers 2010Consumer perceptions of eco‐friendly vs. conventional wines in Australia 2010Are Australian wine consumers becoming more environmentally conscious? Robustness of latent preference segments over time

Cited by

2025Does green innovation promote financial performance of Chinese listed companies?2021A phenomenological exploration into sustainability in the foodservice industry in the MEA region 2023A systematic review of emerging environmental markets: Potential pathways to creating shared value for communities 2020Factors Influencing Home Lawn Fertilizer Choice in the United States

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.