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Ernest Dichter · Study
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Author
Ernest Dichter
11 works
· latest 2007
· 1 institutions
cluster: provisional
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9
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9
Citations
1,017
Works here
11
49
60
62
64
71
75
79
85
07
Most cited in this library
What's In An Image
1985 · 427 citations
Handbook of Consumer Motivations
1964 · 143 citations
The strategy of desire
1960 · 143 citations
The world customer
1962 · 117 citations
Handbook of Consumer Motivations: The Psychology of the World of Objects.
1964 · 97 citations
Works
11 shown
The psychology of everyday living
·
2007
·
1 author
·
book
5
citations
What's In An Image
Journal of Consumer Marketing
·
1985
·
1 author
427
citations
Fear of Embarrassment or Fear of Death
Elsevier eBooks
·
1979
·
1 author
·
chapter
0
citations
Packaging, the sixth sense?: A guide to identifying consumer motivation
·
1975
·
1 author
·
book
12
citations
Motivating human behavior
CERN Document Server (European Organization for Nuclear Research)
·
1971
·
1 author
23
citations
Handbook of Consumer Motivations
Journal of Marketing Research
·
1964
·
2 authors
·
other
143
citations
BOOK REVIEW OF THE MONTH: Dichter's Dream Book : Handbook of Consumer Motivations: The Psychology of the World of Objects
American Behavioral Scientist
·
1964
·
1 author
·
other
17
citations
Handbook of Consumer Motivations: The Psychology of the World of Objects.
·
1964
·
2 authors
·
book
97
citations
The world customer
The International Executive
·
1962
·
1 author
117
citations
The strategy of desire
·
1960
·
1 author
·
book
143
citations
A Psychological View of Advertising Effectiveness
Journal of Marketing
·
1949
·
1 author
33
citations