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ArticleA Psychological View of Advertising Effectiveness

Ernest Dichter1949

Article1949

A Psychological View of Advertising Effectiveness

33 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

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2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research 2015Beyond the couch 2021Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services 2007‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter 2014Les ressorts symboliques du consumérisme. Au-delà de la marchandise, le symbole et le don 2011Theorizing Advertising: Managerial, Scientific and Cultural Approaches 2023Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations

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Year1949

Typearticle

Published1949-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations33

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/002224294901400107

openalex_workW2328836201

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