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A Psychological View of Advertising Effectiveness
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  • 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
  • 2015Beyond the couch26 cited
  • 2021Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services23 cited
  • 2007‘Mr. MASS motivations himself’: explaining Dr. Ernest Dichter14 cited
  • 2014Les ressorts symboliques du consumérisme. Au-delà de la marchandise, le symbole et le don12 cited
  • 2011Theorizing Advertising: Managerial, Scientific and Cultural Approaches11 cited
  • 2023Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations10 cited

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