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Paul N. Bloom

33 works· latest 2012· 4 institutionscluster: provisional

h-index26

i1030

Citations3,826

Works here33

Most cited in this library

Choosing the Right Green Marketing Strategy2004 · 669 citations
Scaling Social Entrepreneurial Impact2009 · 317 citations
Problems and Challenges in Social Marketing1981 · 301 citations
Retailer power and supplier welfare2001 · 232 citations
Slotting Allowances and Fees: Schools of thought and the Views of Practicing Managers2000 · 217 citations

Works

33 shown

Introduction to the Special Section on Social Entrepreneurship

Journal of Public Policy & Marketing·2012·1 author

8citations

Scaling Your Social Venture

Palgrave Macmillan US eBooks·2012·1 author·book

14citations

Using Loan plus Lender Literacy Information to Combat One-Sided Marketing of Debt Consolidation Loans

Journal of Marketing Research·2011·3 authors

42citations

Scaling social impact : new thinking

·2011·2 authors

28citations

Understanding Stakeholder Responses to Corporate Citizenship Initiatives: Managerial Guidelines and Research Directions

Journal of Public Policy & Marketing·2010·3 authors·Open access

74citations

Identifying the Drivers of Social Entrepreneurial Impact: Theoretical Development and an Exploratory Empirical Test of SCALERS

Journal of Social Entrepreneurship·2010·1 author

216citations

Scaling Social Impact

Palgrave Macmillan US eBooks·2010·2 authors·book

91citations

Identifying the Drivers of Social Entrepreneurial Impact: An Exploratory Empirical Study

Palgrave Macmillan US eBooks·2010·2 authors·chapter

8citations

Scaling Social Entrepreneurial Impact

California Management Review·2009·2 authors

317citations

Overcoming Consumption Constraints through Social Entrepreneurship

Journal of Public Policy & Marketing·2009·1 author

70citations

Cultivate Your Ecosystem

Stanford Social Innovation Review·2007·2 authors·Open access

119citations

Does Marketing Products as Remedies Create “Get Out of Jail Free Cards”?

Journal of Consumer Research·2006·3 authors·Open access

124citations

How social-cause marketing affects consumer perceptions

Dialnet (Universidad de la Rioja)·2006·4 authors

127citations

How Social-Cause Marketing Affects Consumer Perceptions

SSRN Electronic Journal·2006·4 authors·preprint·Open access

92citations

Choosing the Right Green Marketing Strategy

Dialnet (Universidad de la Rioja)·2004·2 authors

669citations

Retailer power and supplier welfare

Journal of Retailing·2001·2 authors

232citations

Handbook of Marketing and Society

Sage eBooks·2001·2 authors·book

143citations

Slotting Allowances and the Retail Sale of Alcohol Beverages

Journal of Public Policy & Marketing·1998·2 authors·Open access

40citations

Advances in Marketing and Public Policy

·1997·1 author·book

26citations

Using information situations to guide marketing strategy

Journal of Consumer Marketing·1995·2 authors

50citations

The power relationships of brand managers

Marketing Letters·1994·2 authors

17citations

Morality and the Market: Consumer Pressure for Corporate Accountability

Journal of Marketing·1991·2 authors

193citations

Transmitting signals to consumers for competitive advantage

Business Horizons·1990·2 authors

129citations

A Decision Model for Prioritizing and Addressing Consumer Information Problems

Journal of Public Policy & Marketing·1989·1 author

45citations

Knowledge Development in Marketing: The MSI Experience

Journal of Marketing·1988·2 authors

18citations

Behavioral Perspectives on the Economics of Information: an Overview

ACR North American Advances·1988·1 author

1citations

An Experiment in the Economics of Advertising

Journal of Marketing & Public Policy·1982·2 authors

22citations

Problems and Challenges in Social Marketing

Journal of Marketing·1981·2 authors

301citations

Advertising in the Professions: The Critical Issues

Journal of Marketing·1977·1 author

40citations

Strategies for High Market-Share Companies

Harvard business review·1975·2 authors

74citations