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Knowledge Development in Marketing: The MSI Experience · Study

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ArticleKnowledge Development in Marketing: The MSI Experience

George M. Zinkhan1988

Article1988

Knowledge Development in Marketing: The MSI Experience

George M. Zinkhan · Paul N. Bloom

18 citations·0/0 files stored·Journal of Marketing

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Management and Marketing Education Marketing and Advertising Strategies Innovation and Knowledge Management

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2002How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development 1988Comment 2002Book Review: On Books and Scholarship: Reflections of a Marketing Academic 2006Wroe Alderson a Life

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Year1988

Typearticle

Published1988-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations18

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.2307/1251459

openalex_workW2040796545

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