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Knowledge Development in Marketing: The MSI Experience
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Knowledge Development in Marketing: The MSI Experience (1988)Knowledge Development in Marketing: The M…Wroe Alderson a Life (2006)Wroe Alderson a LifeHow the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development (2002)How the Emphasis on ‘Original…Book Review: On Books and Scholarship: Reflections of a Marketing Academic (2002)Book Review: On Books and Sch…Comment (1988)CommentStatistical significance in psychological research. (1968)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Replication and Theory Development in Organizational Science: A Critical Realist Perspective (1999)Multi-Study Packages in Organizational Science Research (2011)From significant difference to significant sameness: Proposing a paradigm shift in business research (2012)In Defense of Bumbling (2012)The Theory of Buyer Behavior (1971)Marketing Management: Analysis, Planning and Control (1973)Advances in Consumer Research (2025)Basics of qualitative research (1990)Basics of Qualitative Research (1992)The Wroe river: the canyon carved by Alderson (2007)The Discovery of Grounded Theory (2017)Reflections on Jazz and Teaching: Benny and Gene, Woody and We (1994)The four faces of commodification in the development of marketing knowledge (1995)Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review (1998)
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  • 2002How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development61 cited
  • 1988Comment22 cited
  • 2002Book Review: On Books and Scholarship: Reflections of a Marketing Academic15 cited
  • 2006Wroe Alderson a Life15 cited

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