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Mark Heitmann · Study
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Author
Mark Heitmann
28 works
· latest 2025
· 4 institutions
cluster: provisional
ORCID 0000-0002-0883-6860
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21
Citations
2,167
Works here
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Most cited in this library
Choice Goal Attainment and Decision and Consumption Satisfaction
2007 · 372 citations
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
2012 · 367 citations
Order in Product Customization Decisions: Evidence from Field Experiments
2010 · 243 citations
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
2007 · 219 citations
The Power of Brand Selfies
2021 · 184 citations
Works
28 shown
Picture Perfect: Engaging Customers with Visual Generative AI
Journal of Marketing
·
2025
·
3 authors
·
Open access
24
citations
Cause-Related Marketing as Sales Promotion
Journal of Marketing Research
·
2023
·
4 authors
·
Open access
23
citations
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
Journal of Marketing Research
·
2022
·
4 authors
·
review
·
Open access
107
citations
The Power of Brand Selfies
Journal of Marketing Research
·
2021
·
4 authors
·
Open access
184
citations
Leveraging Brand Equity for Effective Visual Product Design
Journal of Marketing Research
·
2020
·
3 authors
·
Open access
78
citations
Consideration of ethical attributes along the consumer decision-making journey
Journal of the Academy of Marketing Science
·
2019
·
3 authors
62
citations
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
Journal of Marketing
·
2012
·
4 authors
367
citations
The effect of default options on choice—Evidence from online product configurators
Journal of Retailing and Consumer Services
·
2011
·
7 authors
26
citations
Order in Product Customization Decisions: Evidence from Field Experiments
Journal of Political Economy
·
2010
·
4 authors
243
citations
Dem Entscheidungsverhalten auf der Spur — Was Marketing von Behavioral Economics lernen kann
Marketing Review St Gallen
·
2009
·
4 authors
0
citations
Consumer decision making and variety of offerings: The effect of attribute alignability
Psychology and Marketing
·
2009
·
5 authors
54
citations
Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information
Psychology and Marketing
·
2008
·
3 authors
81
citations
Nudge Your Customers Toward Better Choices
Alexandria (UniSG) (University of St.Gallen)
·
2008
·
4 authors
162
citations
Die Macht des Defaults — Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Journal of Business Economics
·
2008
·
4 authors
11
citations
Interne Markenführung durch Markengeschichten
Alexandria (UniSG) (University of St.Gallen)
·
2008
·
4 authors
14
citations
Order in Product Customization Decisions
Alexandria (UniSG) (University of St.Gallen)
·
2008
·
4 authors
·
other
5
citations
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
Journal of Product & Brand Management
·
2007
·
4 authors
219
citations
Self-Congruity: Antecedents and Consequences
Alexandria (UniSG) (University of St.Gallen)
·
2007
·
3 authors
·
other
31
citations
Die Macht des Defaults
Alexandria (UniSG) (University of St.Gallen)
·
2007
·
3 authors
3
citations
The effect of product variety on purchase probability
Review of Managerial Science
·
2007
·
2 authors
22
citations
Choice Goal Attainment and Decision and Consumption Satisfaction
Springer eBooks
·
2007
·
3 authors
·
chapter
372
citations
Automobilwahl online — Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Schmalenbach Journal of Business Research
·
2007
·
4 authors
12
citations
Präferenzkonstruktion: Wie Kunden Präferenzen bilden und Kaufentscheidungen fällen
Gabler Verlag eBooks
·
2007
·
2 authors
·
chapter
0
citations
Decision Making under Variety - The Effect of Attribute Alignability
·
2006
·
3 authors
0
citations
The Effect of Variety on sequential Choice
Alexandria (UniSG) (University of St.Gallen)
·
2005
·
3 authors
·
other
3
citations
The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers
PsycEXTRA Dataset
·
2005
·
4 authors
·
dataset
·
Open access
7
citations
Impact of Mobile Ad Hoc Networks on the Mobile Value System
Alexandria (UniSG) (University of St.Gallen)
·
2003
·
2 authors
·
other
17
citations
Customer centred community application design : Introduction of the means‐end chain framework for product design of community applications
The International Journal on Media Management
·
2002
·
2 authors
40
citations