Home/Author

Kamel Jedidi

28 works· latest 2021· 2 institutionscluster: provisional

h-index25

i1028

Citations3,099

Works here28

Most cited in this library

Managing Advertising and Promotion for Long-Run Profitability1999 · 406 citations
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns1993 · 286 citations
Customer value analysis in a heterogeneous market2001 · 280 citations
The Long-Term Impact of Promotions on Consumer Stockpiling Behavior1998 · 265 citations
Augmenting Conjoint Analysis to Estimate Consumer Reservation Price2002 · 195 citations

Works

28 shown

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles

Journal of Marketing·2021·4 authors

34citations

The past, present, and future of measurement and methods in marketing analysis

Marketing Letters·2020·6 authors

52citations

Advancing Non-compensatory Choice Models in Marketing

Customer Needs and Solutions·2017·13 authors

24citations

Social Contagion and Customer Adoption of New Sales Channels

Journal of Retailing·2015·4 authors

101citations

How to Advertise and Build Brand Knowledge Globally

Journal of Advertising Research·2014·3 authors

34citations

Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

International Journal of Research in Marketing·2012·3 authors·Open access

115citations

The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services

Marketing Science·2011·4 authors

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

Journal of Marketing Research·2009·3 authors

34citations

A Conjoint Approach to Multipart Pricing

Journal of Marketing Research·2008·3 authors

103citations

A Multibrand Concept‐Testing Methodology for New Product Strategy*

Journal of Product Innovation Management·2006·3 authors

14citations

Probabilistic Subset Conjunction

Psychometrika·2005·2 authors

10citations

Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers

Journal of Marketing Research·2005·2 authors

83citations

Measuring Heterogeneous Reservation Prices for Product Bundles

Marketing Science·2003·3 authors

139citations

Augmenting Conjoint Analysis to Estimate Consumer Reservation Price

Management Science·2002·2 authors

195citations

Heterogeneous Factor Analysis Models: A Bayesian Approach

Psychometrika·2002·3 authors

96citations

Customer value analysis in a heterogeneous market

Strategic Management Journal·2001·2 authors·Open access

280citations

Managing Advertising and Promotion for Long-Run Profitability

Marketing Science·1999·3 authors

406citations

Clustering at the Movies

Marketing Letters·1998·3 authors

109citations

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior

Journal of Marketing Research·1998·3 authors

265citations

Assessing long-term promotional influences on market structure

International Journal of Research in Marketing·1998·3 authors·Open access

107citations

A Varying‐Parameter Averaging Model of On‐Line Brand Evaluations

Journal of Consumer Research·1997·3 authors

55citations

Representing heterogeneity in consumer response models

University of Groningen research database (University of Groningen / Centre for Information Technology)·1997·9 authors

37citations

The Spatial Representation of Heterogeneous Consideration Sets

Marketing Science·1995·2 authors·Open access

40citations

Gemcat: A general multivariate methodology for estimating catastrophe models

Systems Research and Behavioral Science·1987·4 authors·Open access

94citations