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The past, present, and future of measurement and methods in marketing analysis · Study

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ArticleThe past, present, and future of measurement and methods in marketing analysis

Yu Ding2020

Article2020

The past, present, and future of measurement and methods in marketing analysis

Yu Ding · Wayne S. DeSarbo · Dominique M. Hanssens · Kamel Jedidi · John G Lynch · Donald R. Lehmann

52 citations·0/0 files stored·Marketing Letters

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1979A Paradigm for Developing Better Measures of Marketing Constructs 1955Construct validity in psychological tests.1983Premiums for High Quality Products as Returns to Reputations 1991New Product Diffusion Models in Marketing: A Review and Directions for Research 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices

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Year2020

Typearticle

Published2020-06-08

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations52

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1007/s11002-020-09527-7

openalex_workW3034823804

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