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The past, present, and future of measurement and methods in marketing analysis
16 references·2 citing·47 second hop
The past, present, and future of measurement and methods in marketing analysis (2020)The past, present, and future of measurem…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)Mine Your Own Business: Marke…Valuing Customers (2004)Valuing CustomersRevenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …Premiums for High Quality Products as Returns to Reputations (1983)Premiums for High Quality Pro…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…On the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Reliability: A Review of Psyc…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Construct validity in psychological tests. (1955)Construct validity in psychol…A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior (2024)A review on the use of eeg fo…A Primer on Out-of-the-Box AI Marketing Mix Models (2024)A Primer on Out-of-the-Box AI…Coefficient Alpha and the Internal Structure of Tests (1951)Fundamentals of Concept Formation in Empirical Science (1952)Toward an experimental ecology of human development. (1977)Structural equation modeling in practice: A review and recommended two-step approach. 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(1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Digital marketing: A framework, review and research agenda (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Digital transformation: A multidisciplinary reflection and research agenda (2019)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1955Construct validity in psychological tests.11,186 cited
  • 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 1994Reliability Measures for Qualitative Data: Theory and Implications958 cited
  • 2004Valuing Customers848 cited
  • 2012Mine Your Own Business: Market-Structure Surveillance Through Text Mining750 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research702 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)

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547 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • Cited by

    • 2024A review on the use of eeg for the investigation of the factors that affect Consumer’s behavior18 cited
    • 2024A Primer on Out-of-the-Box AI Marketing Mix Models12 cited