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ArticleRepresenting heterogeneity in consumer response models

Wayne S. DeSarbo1997

Article1997

Representing heterogeneity in consumer response models

Wayne S. DeSarbo · A. Ansari · Pradeep K. Chintagunta · Charles P. Himmelberg · Kamel Jedidi · Wagner A. Kamakura +3 more

37 citations·0/0 files stored·University of Groningen research database (University of Groningen / Centre for Information Technology)

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Consumer Market Behavior and Pricing Economic and Environmental Valuation Consumer Behavior and Market Dynamics

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1999Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling 1997Modeling Methods for Discrete Choice Analysis 2014An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research 2015Pricing strategy & practice 2015Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households 2008Latent segmentation using store‐level scanner data

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Year1997

Typearticle

Published1997-01-01

VenueUniversity of Groningen research database (University of Groningen / Centre for Information Technology)

Languageen

Citations37

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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openalex_workW2107410236

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