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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Parthasarathy Krishnamurthy · Study

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Parthasarathy Krishnamurthy

12 works· latest 2009· 1 institutionscluster: provisionalORCID 0000-0001-8924-0542

h-index8

i108

Citations642

Works here12

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Most cited in this library

Attribute Framing and Goal Framing Effects in Health Decisions2001 · 210 citations
Retrospection Versus Anticipation: the Role of the Ad Under Retrospective and Anticipatory Self‐Referencing1999 · 139 citations
Counterfactual Thinking and Advertising Responses2002 · 80 citations
Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control2009 · 75 citations
The Impact of Service-Time Uncertainty and Anticipated Congestion on Customers' Waiting-Time Decisions2008 · 40 citations

Works

12 shown

Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control

Journal of Consumer Research·2009·2 authors

75citations

Making choices under conflict: The impact of decision frames

Marketing Letters·2009·2 authors

8citations

The Role of Cost and Response-efficacy in Persuasiveness of Health Recommendations

Journal of Health Psychology·2009·3 authors

21citations

Self-positivity in Risk Judgments: The Role of Processing, Encoding, and Recall Biases

ACR North American Advances·2009·2 authors

0citations

The Role of Goals in the Relationship Between Counterfactual Thinking and Behavioral Intentions

ACR North American Advances·2009·2 authors

0citations

The Impact of Service-Time Uncertainty and Anticipated Congestion on Customers' Waiting-Time Decisions

Journal of Service Research·2008·2 authors

40citations

Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility

Journal of Consumer Research·2008·2 authors

38citations

The Impact of Goal Framing on the Choose-Reject Discrepancy

·2008·2 authors

4citations

Counterfactual Thinking and Advertising Responses

Journal of Consumer Research·2002·2 authors

80citations

Self-Other Discrepancies in Waiting Time Decisions

Organizational Behavior and Human Decision Processes·2002·2 authors

27citations

Attribute Framing and Goal Framing Effects in Health Decisions

Organizational Behavior and Human Decision Processes·2001·2 authors

210citations

Retrospection Versus Anticipation: the Role of the Ad Under Retrospective and Anticipatory Self‐Referencing

Journal of Consumer Research·1999·2 authors

139citations