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Dorothy Ai-wan Yen · Study
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Author
Dorothy Ai-wan Yen
35 works
· latest 2025
· 3 institutions
cluster: provisional
ORCID 0000-0003-1129-9653
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31
Citations
2,227
Works here
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Most cited in this library
The measurement of guanxi: Introducing the GRX scale
2010 · 255 citations
Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
2011 · 156 citations
#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram
2021 · 148 citations
What is dark about the dark-side of business relationships?
2016 · 143 citations
Tourism boycotts and animosity: A study of seven events
2019 · 140 citations
Works
35 shown
Journal of Macromarketing Special Issue: Healthy Ageing in Marketing
Journal of Macromarketing
·
2025
·
3 authors
·
editorial
·
Open access
0
citations
Happy to chat? Understanding older people’s attitudes and experiences of talking to strangers
Ageing and Society
·
2024
·
4 authors
·
Open access
1
citations
HAPPY TO CHAT – PROMOTING TALKING TO STRANGERS IN PUBLIC PLACES IN THE UK
Innovation in Aging
·
2023
·
2 authors
·
other
·
Open access
0
citations
Towards a framework of healthy aging practices
Journal of Business Research
·
2022
·
4 authors
·
Open access
26
citations
Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing
Industrial Marketing Management
·
2021
·
3 authors
·
Open access
76
citations
Coping with Coping: International Migrants’ Experiences of the Covid‐19 Lockdown in the UK
British Journal of Management
·
2021
·
4 authors
·
Open access
44
citations
#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram
Tourism Management
·
2021
·
3 authors
·
Open access
148
citations
Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis
Industrial Marketing Management
·
2021
·
4 authors
·
Open access
47
citations
Rethinking guanxi and performance: Understanding the dark side of Sino–U.S. business relationships
International Business Review
·
2020
·
4 authors
·
Open access
30
citations
Reclaiming the heterogeneity of the Arab states
Cross Cultural & Strategic Management
·
2020
·
3 authors
·
Open access
59
citations
Film or Film Brand? UK Consumers’ Engagement with Films as Brands
British Journal of Management
·
2020
·
4 authors
·
Open access
19
citations
Higher education: a once-in-a-lifetime purchase
Qualitative Market Research An International Journal
·
2020
·
3 authors
·
Open access
10
citations
Digital consumer culture and digital acculturation
International Journal of Information Management
·
2019
·
3 authors
·
Open access
120
citations
Tourism boycotts and animosity: A study of seven events
Annals of Tourism Research
·
2019
·
4 authors
·
Open access
140
citations
From West to East: British sojourners’ acculturation in China
International Marketing Review
·
2019
·
4 authors
·
Open access
18
citations
Acculturation in the social media: Myth or reality? Analysing social-media-led integration and polarisation
Technological Forecasting and Social Change
·
2019
·
2 authors
·
Open access
24
citations
Investigating relationship types for creating brand value for resellers
Industrial Marketing Management
·
2018
·
3 authors
·
Open access
24
citations
Away from home: How young Chinese consumers travel with global brands?
Journal of Retailing and Consumer Services
·
2017
·
4 authors
·
Open access
14
citations
Enhancing firm performance through internal market orientation and employee organizational commitment
The International Journal of Human Resource Management
·
2017
·
4 authors
·
Open access
123
citations
Guanxi GRX ( ganqing , renqing , xinren ) and conflict management in Sino-US business relationships
Industrial Marketing Management
·
2017
·
4 authors
·
Open access
96
citations
The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework
Industrial Marketing Management
·
2017
·
4 authors
·
Open access
103
citations
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution
Journal of Marketing Management
·
2016
·
2 authors
30
citations
Localization in China: How guanxi moderates Sino–US business relationships
Journal of Business Research
·
2016
·
2 authors
·
Open access
83
citations
A space of one’s own: spatial and identity liminality in an online community of mothers
Journal of Marketing Management
·
2016
·
2 authors
58
citations
IMO and internal branding outcomes: an employee perspective in UK HE
Studies in Higher Education
·
2016
·
4 authors
·
Open access
74
citations
What is dark about the dark-side of business relationships?
Industrial Marketing Management
·
2016
·
3 authors
·
Open access
143
citations
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Journal of Business Research
·
2016
·
4 authors
63
citations
Animosity within borders
Asia Pacific Journal of Marketing and Logistics
·
2015
·
3 authors
·
Open access
8
citations
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective
The Marketing Review
·
2014
·
3 authors
26
citations
Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships
Industrial Marketing Management
·
2011
·
3 authors
156
citations
The measurement of guanxi: Introducing the GRX scale
Industrial Marketing Management
·
2010
·
3 authors
·
Open access
255
citations
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Industrial Marketing Management
·
2010
·
2 authors
78
citations
Higher IELTS Score, Higher Academic Performance?The Validity of IELTS in Predicting the Academic Performanceof Chinese Students
Worcester Research and Publications (University of Worcester)
·
2009
·
2 authors
·
Open access
32
citations
Global e-government Web Accessibility: An Empirical Examination of EU, Asian and African Sites
Worcester Research and Publications (University of Worcester)
·
2009
·
3 authors
·
other
·
Open access
61
citations
Focusing on Relationship Dimensions to Improve the Quality of Chinese–Western Business-to-Business Exchanges
Total Quality Management & Business Excellence
·
2007
·
3 authors
38
citations