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Away from home: How young Chinese consumers travel with global brands? · Study

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ArticleAway from home: How young Chinese consumers travel with global brands?

Benedetta Cappellini2017

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Articlegreen2017

Away from home: How young Chinese consumers travel with global brands?

Benedetta Cappellini · Sameer Hosany · Dorothy Ai-wan Yen · Qionglei Yu

14 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research Cultural Differences and Values

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Interpreting Qualitative Data Methods for Analysing Talk, Text and Interaction 1995Building Strong Brands 1977Marketing Research: Methodological Foundations 2001Brand Community 2024Interpreting Qualitative Data 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1994Analysis and Interpretation of Qualitative Data in Consumer Research

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Details

Year2017

Typearticle

Published2017-11-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations14

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2017.10.012

openalex_workW2766611564

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