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Qionglei Yu · Study
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Author
Qionglei Yu
15 works
· latest 2025
· 6 institutions
cluster: provisional
ORCID 0000-0001-9569-6765
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Citations
980
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Most cited in this library
Enhancing university brand image and reputation through customer value co-creation behaviour
2018 · 191 citations
#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram
2021 · 148 citations
Tourism boycotts and animosity: A study of seven events
2019 · 140 citations
Enhancing firm performance through internal market orientation and employee organizational commitment
2017 · 123 citations
Far apart yet close by: Social media and acculturation among international students in the UK
2018 · 80 citations
Works
15 shown
Embedding work-life practices into internal marketing: its application in the manufacturing industry
Journal of Strategic Marketing
·
2025
·
3 authors
·
Open access
2
citations
Analysis of Cross-Cultural Barriers in Cross-Border E-commerce Live Streaming
Journal of Economics Business and Management
·
2025
·
2 authors
·
Open access
0
citations
Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view
Journal of Business Research
·
2021
·
3 authors
·
Open access
72
citations
#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram
Tourism Management
·
2021
·
3 authors
·
Open access
148
citations
Tourism boycotts and animosity: A study of seven events
Annals of Tourism Research
·
2019
·
4 authors
·
Open access
140
citations
From West to East: British sojourners’ acculturation in China
International Marketing Review
·
2019
·
4 authors
·
Open access
18
citations
Enhancing university brand image and reputation through customer value co-creation behaviour
Technological Forecasting and Social Change
·
2018
·
4 authors
·
Open access
191
citations
Far apart yet close by: Social media and acculturation among international students in the UK
Technological Forecasting and Social Change
·
2018
·
3 authors
·
Open access
80
citations
Away from home: How young Chinese consumers travel with global brands?
Journal of Retailing and Consumer Services
·
2017
·
4 authors
·
Open access
14
citations
Enhancing firm performance through internal market orientation and employee organizational commitment
The International Journal of Human Resource Management
·
2017
·
4 authors
·
Open access
123
citations
IMO and internal branding outcomes: an employee perspective in UK HE
Studies in Higher Education
·
2016
·
4 authors
·
Open access
74
citations
Assessing relationship quality in four business‐to‐business markets
Marketing Intelligence & Planning
·
2009
·
6 authors
47
citations
Exploring cosmetics advertising in southern China
International Journal of Advertising
·
2009
·
4 authors
17
citations
Focusing on Relationship Dimensions to Improve the Quality of Chinese–Western Business-to-Business Exchanges
Total Quality Management & Business Excellence
·
2007
·
3 authors
38
citations
Investigating the impact of international cosmetics advertising in China
International Journal of Advertising
·
2004
·
4 authors
16
citations