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Yioula Melanthiou · Study
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Author
Yioula Melanthiou
10 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0002-1551-9820
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Citations
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Most cited in this library
A contemporary higher education student-choice model for developed countries
2007 · 192 citations
Social Media: Marketing Public Relations’ New Best Friend
2012 · 170 citations
The Use of Social Network Sites as an E-Recruitment Tool
2015 · 158 citations
The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
2022 · 73 citations
Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France
2019 · 69 citations
Works
10 shown
The fast fashion vs environment debate: Consumers’ level of awareness, feelings, and behaviour towards sustainability within the fast-fashion sector
Journal of Marketing Communications
·
2022
·
3 authors
·
Open access
73
citations
Reengineering the Organisation Design of Wine Businesses
Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business
·
2022
·
2 authors
·
chapter
2
citations
Is tourism and hospitality education supporting sustainability?
Worldwide Hospitality and Tourism Themes
·
2021
·
2 authors
·
Open access
27
citations
Managing founder-based brand identity during succession
Journal of Brand Management
·
2019
·
4 authors
·
Open access
34
citations
Focusing on internal stakeholders to enable the implementation of organizational change towards corporate entrepreneurship: A case study from France
Journal of Business Research
·
2019
·
4 authors
69
citations
The Practicable Aspect of the Omni-Channel Retailing Strategy and Its Impact on Customer Loyalty
Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business
·
2019
·
2 authors
·
chapter
19
citations
Consumer preference, satisfaction, and intentional behavior: Investigating consumer attitudes for branded or unbranded products
Journal of Transnational Management
·
2016
·
4 authors
21
citations
The Use of Social Network Sites as an E-Recruitment Tool
Journal of Transnational Management
·
2015
·
3 authors
158
citations
Social Media: Marketing Public Relations’ New Best Friend
Journal of Promotion Management
·
2012
·
2 authors
170
citations
A contemporary higher education student-choice model for developed countries
Journal of Business Research
·
2007
·
3 authors
192
citations