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Managing founder-based brand identity during succession · Study

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ArticleManaging founder-based brand identity during succession

Elena Casprini2019

OA

Articlegreen2019

Managing founder-based brand identity during succession

Elena Casprini · Yioula Melanthiou · Tommaso Pucci · Lorenzo Zanni

34 citations·0/0 files stored·Journal of Brand Management

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Family Business Performance and Succession Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1984Case Study Research: Design and Methods 1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 2011Case study research: design and methods 1994A Dynamic Theory of Organizational Knowledge Creation 2012Seeking Qualitative Rigor in Inductive Research 2007Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box 2007Dynamic Capabilities: Understanding Strategic Change in Organizations

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2023That's the Press, Baby! How journalists co-create family business brands meanings: A mixed method analysis 2023Identities of the incumbent and the successor in the family business succession: Review and prospects

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Year2019

Typearticle

Published2019-07-10

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations34

Files0 public / 0

ShelfFamily Business Performance and Succession

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doi10.1057/s41262-019-00161-x

openalex_workW2956316420

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