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Doris C. Van Doren · Study

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Doris C. Van Doren

7 works· latest 2010· 1 institutionscluster: provisional

h-index7

i107

Citations360

Works here7

85

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10

Most cited in this library

Value‐added marketing in the digital domain: enhancing the utility of the Internet1998 · 124 citations
The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective2004 · 116 citations
Competitive intelligence in service marketing2010 · 56 citations
Scenario Planning: A New Approach to Teaching Marketing Strategy1999 · 24 citations
Succeeding in the communiputer age: Technology and the marketing mix1996 · 19 citations

Works

7 shown

Competitive intelligence in service marketing

Marketing Intelligence & Planning·2010·2 authors

56citations

The Reality-Based Learning Method: A Simple Method for Keeping Teaching Activities Relevant and Effective

Journal of Marketing Education·2004·2 authors

116citations

Scenario Planning: A New Approach to Teaching Marketing Strategy

Journal of Marketing Education·1999·2 authors

24citations

Value‐added marketing in the digital domain: enhancing the utility of the Internet

Journal of Consumer Marketing·1998·2 authors

124citations

Succeeding in the communiputer age: Technology and the marketing mix

Industrial Marketing Management·1996·2 authors

19citations

Implementing marketing in a high-tech business

Industrial Marketing Management·1993·1 author

10citations

THE CHALLENGES OF PROFESSIONAL SERVICES MARKETING

Journal of Consumer Marketing·1985·3 authors

11citations